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For 25 years, Biofreeze has provided consumers with Biofreeze pain Relief gel, an effective pain Reliever for sore muscles and joints. That same formula is now available as a cream that contains natural moisturizers. With the consistency of a lotion or cream, you can apply Biofreeze without worrying about dry skin or an uneven application. The non-greasy formula is made of usp-grade ingredients, including menthol, the powerful active ingredient that blocks pain signals to the brain, so all you feel is the cooling sensation on your skin.