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Did you know that One Direction is one of the biggest boy bands in the history of the genre One Direction are now homing in on merchandising their phenomenal global popularity with all sorts of products. As part of this merchandising thrust, they have come out with Celebz Keyrings. These are band members Liam, Niall, Louis, Zayn and Harry, reduced to 6cm figurines and dangling at the end of a chain which has, at the other end, a fastening hook that can be used to thread keys or fix to bags and more! The figurines are superbly crafted in incredible detail and will send most One Direction fans into ecstasy. They are so adorable!