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Experience the gold standard in moisture, with Pantene pro-v gold series moisture boost shampoo. Thoughtfully developed by scientists and perfected by stylists, every bottle of our paraben-free formula is infused with argan oil. It gently cleanses to help remove product build-up and impurities. The rich creamy lather instantly softens and hydrates rough cuticles and primes hair for styling. Also try Pantene pro-v gold series moisture boost conditioner from the gold series collection, for optimal hair health.