Pepperidge farm farmhouse hearty white bread. All good things take time. At Pepperidge farm, we firmly believe this is true of our farmhouse bread. The flavors and textures of a good loaf of bread just can t be rushed, and that’s why our bakers slow bake our farmhouse hearty white bread with deliberate, thoughtful care. It takes a little longer but it’s the only way to ensure our famous farmhouse taste is baked into every slice. Try some, and you’ll see why. Pepperidge farm farmhouse "slow is good".